Bagels & Beans

REBRANDING

For this portfolio project, I chose to reimagine the visual identity of Bagels & Beans through a contemporary lens. As our graduation year focused on defining who we are as creatives and expanding our portfolios, I saw this as an opportunity to explore how an established brand could evolve while staying true to its essence. The goal was to create a version of Bagels & Beans that felt more modern, playful and visually expressive.