Brewed Awakening is a concept (trend forecast & branding) created after extensive research about coffee and the coffee industry - inspired by my own love for coffee and job as barista.

BRAND STORY: Drinking coffee is an important daily routine for many. But this cup comes with a cost that is often not considered. And it's our planet who pays the price.

The future of coffee is extremely uncertain as a result of climate change. Coffee farms have to relocate a lot due to extreme weather. This causes deforestation which makes the coffee industry a big contributor to climate change as well. To break this negative cycle we want to source our dose of 'coffee' elsewhere. With products that can grow locally and don't need tropical land. All while still maintaining the coffee taste and routine that's usually associated with our coffee breaks.

It's predicted that coffee - in the way thay we know it - might not be available anymore in the future. So it's necessary to look at different options.

Brewed awakening explores the idea of beanless coffee (chickpea, lab grown & mushroom) entering the mainstream coffee industry. Our main goal is to be thought provoking and to constantly brew up new ideas to make the coffee industry kinder to the planet, as well as ensure the future of our beloved coffee routine.